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Services

Everything between the ad and the enquiry.

We run your advertising on the platforms that suit your business, and we build the systems that capture, organise and follow up every enquiry it produces. Two services, built to work as one.

01 · For each platform we manage

Advertising Platform Management

Strategy, setup and day-to-day management of your campaigns. Each platform is managed separately, so performance can be tracked and adjusted channel by channel.

  1. Custom ad strategy

    Built on your business goals: your offer, the customers you want, and the work you'd rather not take on.

  2. Campaign setup and audience targeting

    Campaigns structured for each platform and aimed at the areas you service.

  3. Ad creative

    Design and copywriting, made for each platform. The creative comes to you to approve or comment on before anything runs.

  4. Weekly optimisation and budget adjustments

    We review and adjust your campaigns every week. Changing your monthly budget takes an email.

  5. Reporting

    At least monthly for each platform: campaign performance, lead volume and spend against budget.

02 · Once, however many platforms you run

Marketing Systems & Landing Pages

The systems that capture, organise and follow up every enquiry your ads produce. Built once, and shared by every platform you run.

  1. Landing page
  2. Lead capture
  3. Pipeline
  4. Follow-up
  5. Tracking & reporting

Custom landing pages

Built for the campaign, around the offer, the audience and what you want people to do, with clear messaging and more than one way to enquire. Rather than sending traffic to a generic website page. Hosting is included at no cost.

Lead capture

Forms, calls, bookings and every other way someone can enquire, all landing in one place.

A pipeline for every enquiry

A clear view of where each enquiry sits, from new lead through to booked, quoted, won or lost. We show your team how to keep it up to date.

Follow-up automation

SMS and email follow-ups, appointment reminders, missed-call responses, calendar booking and internal notifications, so new leads get a response while they're still warm.

Conversion tracking

Each enquiry is tracked back to where it came from. Real outcomes from your pipeline are fed back to the ad platforms, so they learn to find more of the people who actually became customers.

Reporting

A written report, a live dashboard, a recorded walkthrough, or a combination, covering what the system produced each month.

Platforms

Whichever platforms suit your business.

  • Meta

    Facebook · Instagram

    Good for reaching people in your area by their interests and behaviour, often before they've started looking.

  • Google

    Search · Display · YouTube · Performance Max

    Good for being found by people already searching for what you do, when the need arises.

  • LinkedIn

    LinkedIn Ads

    Good for reaching people by job title, industry and company, when you sell to other businesses.

  • TikTok

    TikTok Ads

    Good for short video that reaches people while they scroll, when your work shows well on camera.

How platforms are counted. Meta (Facebook and Instagram together) is one platform. Google (Search, Display, YouTube and Performance Max together) is one. LinkedIn and TikTok are one each.

Not sure which suit you? That's what the first call is for. We'll tell you which platforms we'd use for your business, and why.

How fees work

Two monthly fees. Nothing taken from your ad spend.

  • Platform fee

    One for each platform we manage, per month. Covers Advertising Platform Management for that platform.

  • Systems fee

    One per month, however many platforms you run. Covers Marketing Systems & Landing Pages.

  • Ad spend

    Paid by you, straight to the platforms. We take no commission, rebate or margin on it. None of your advertising budget comes to us.

All fees are quoted exclusive of GST. Work outside the agreed services is quoted separately or charged at an hourly rate, and we'll always tell you before something falls into that category.

See what your system would look like.

Book a call. We'll talk through your business, the platforms that suit it and what we'd build.

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